Friday, September 23, 2016
Psychology of Color
Each colour evokes a certain meaning or emotion. It is important to pick the right colours for your brand, depending on what you want your brand to communicate.
Green - fresh, environmentally-friendly, positivity. Green is a calming colour.
Blue - dependability, loyalty, peaceful. Also associated with calmness.
Purple - creativity, royalty, spirituality. Purple is associated with luxury and royalty.
Yellow - energetic, positivity, warmth, joyful, sunny. Yellow is associated with happiness.
Orange - energy, friendly, positive, playful. Orange represents high energy.
Red - love, passion, strength, powerful, dynamic. Red is also known to stimulate appetite.
Pink - feminine, soft, delicate, compassion
Gray - sleek, neutral, modern, calm, conservative
Black - power, elegance, authority, bold, sophisticated, classic
White - peace, purity
Brown - nature, woodiness, neutral
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